5 Reasons to Choose Product Fundraising in 2022
Who doesn’t love the feel-good combination of chocolate and charity?
Product fundraising offers flexibility and simplicity for organizers, while supporters get to enjoy a high-quality treat.
Post Date: Dec 3 2021
While our Terri Lynn team hasn’t mastered the art of fortune-telling with coffee grounds (yet!), we can reveal in 2022 that Terri Lynn will offer your organization a fast and easy fundraising solution. Our fundraising programs offer flexibility and simplicity for organizers, and supporters can enjoy a high-quality product. Who doesn’t love the feel-good combination of chocolate and charity!
Now is the time to finalize your fundraising plans for 2022. We invite you to explore the reasons product fundraising is in for a big year ahead.
5 Reasons Why 2022 Will Be a Banner Year for Product Fundraising
It’s simple
If you’re short on time, resources or volunteers, product fundraising is a great option for generating funds with less person-power. While fundraising events like galas or festivals require months of planning, a product fundraiser can be up and running in far less time. In fact, our Webstore and Order Taking programs can have you selling products and raising funds in just a few days!
People are more familiar than ever with online ordering
While people were spending more time at home in 2020 and 2021, online ordering became the new norm. From virtual grocery shopping to restaurant delivery apps, new technologies popped up that allowed people to continue with their favorite pastimes while avoiding the crowds.
This makes buying products online a no-brainer for customers, and with our Webstore program we’ve made raising money easy for you, too. Create a free personalized Terri Lynn Webstore in minutes. Once the store is opened, you can share your unique website link when you add it in emails, text messages or social media posts. And your supporters get to shop online and order the entire range of Terri Lynn products from a secure platform that’s simple to navigate. Purchases are delivered straight to their door (just like they’re used to doing with other online ordering websites), or the products can be sent as gifts to multiple recipients. Your organization receives 20-40% profit on every purchase.
Hybrid fundraisers are on the rise
In the coming year, it’s predicted that people will begin spending more time together in groups again. This makes utilizing hybrid fundraisers a great option for reaching your supporters who are ready for in-person gatherings, while also ensuring your product is available online for those at home.
What does a hybrid fundraiser look like? It could be a walk-a-thon event selling Terri Lynn snacks at the registration desk & finish line, and promoting your Webstore fundraiser on your organization’s website all-year long.
At Terri Lynn, we offer three fundraising programs that can be used side-by-side to make your hybrid event a success: Quick Start, Order Taking, and Webstore. You can choose to blend two or all three to meet the needs of your group and supporters. For example, you can host an in-person event with products on hand, take additional orders for home delivery, and promote sales through your online Webstore all at once.
Some other benefits of hybrid events include:
- Reaching people outside your community with an online store (like relatives and long-distance friends)
- Giving supporters an opportunity to choose how they want to participate
- Increasing your reach by making it easier for people to buy your product in multiple ways and over a longer time period
Products make great visuals for social media sharing
It seems like each year the forecast is the same...social media will continue to be the top way for organizations to promote their events and causes. We predict 2022 will be no different, and product fundraisers have a unique advantage when it comes to social media. Products give supporters something tangible to hold in front of their camera and share, and also something to talk about long after an event is over (“I’m putting out another bag of Spicy Party Mix for the football game this weekend!”).
More good news? Social media food trends in particular rose during the pandemic, when people were sharing their at-home cooking adventures. Your supporters can post photos of the ways they use their premium snacks or treats (like in a charcuterie board or dessert recipe), while also helping to spread the word about your fundraiser and mission.
There are opportunities to play on seasons and holidays
Product fundraisers have the unique advantage of appealing to people’s sense of nostalgia over the holidays (think about Grandma’s peanut brittle at Christmastime, or your favorite chocolates on Valentine’s Day). There are so many opportunities to promote your products for special occasions in the year ahead, and we recommend mapping them out now to plan ahead.
Here are some of our top celebration and product pairings to sell and promote in 2022:
New Year | Healthy Mix
Super Bowl | Sweet & Salty Trail Mix
Valentine’s Day | Dark Chocolate Sea Salt Caramels
Easter Sunday | Honey Roasted Cashews
Labor Day | Spicy Party Mix
Thanksgiving | Praline Pecan Halves
Christmas/Hanukkah | Mixed Chocolate Cranberries
Start planning for 2022 while it’s still 2021
Make the most of the year ahead by planning now. A great exercise for product fundraising is sitting down with a blank calendar and choosing which products and programs you want to match with different times of the year. Maybe an in-person event makes more sense for the springtime (in which case you can have products on hand with our Quick Start program), while an Order Taking event can be a great fit for a sports team at the beginning of the season.
If you’d like another set of eyes and ears when planning your calendar, we can help with that piece, too. Our Fundraising Experts are on hand to ensure your fundraiser (or multiple fundraisers throughout the year) meets or exceeds your goals for 2022. We can help you come up with a strategy for promotions and sales, and also walk you through our programs so you’ll know just what to expect as you’re planning for a banner year ahead.